Startup Resources

"Moving from an idea to an actual living, breathing startup is no easy task and requires a great deal of perseverance. However, there are a significant number of resources that are at your fingertips. We have gathered some of our favorite resources to help you." - Dave Gee, Launch Pad Co-Director


HubSpot is a versatile marketing software platform that helps businesses of all sizes create successful, efficient measurable inbound marketing campaigns with an integrated CRM service.  Launch Pad Scholars and Launch Pad Scholar alumni receive a 90% discount on Hubspot!  *(See details and apply at the bottom of this page)

HubSpot is a versatile marketing software platform that helps businesses of all sizes create successful, efficient measurable inbound marketing campaigns with an integrated CRM service. Launch Pad Scholars and Launch Pad Scholar alumni receive a 90% discount on Hubspot! *(See details and apply at the bottom of this page)

The Whitewater University Innovation Center is a leading hub for innovation, entrepreneurship and business growth in the region.

The Whitewater University Innovation Center is a leading hub for innovation, entrepreneurship and business growth in the region.

The UW-Whitewater CEO Chapter helps students learn about entrepreneurship and pursue their startup ideas.

The UW-Whitewater CEO Chapter helps students learn about entrepreneurship and pursue their startup ideas.

Elance is a global network of graphic designers, software engineers, copywriters and more

Elance is a global network of graphic designers, software engineers, copywriters and more


Go Daddy provides website domain (address), hosting, email service, website development services and more.

Go Daddy provides website domain (address), hosting, email service, website development services and more.

Hootsuite helps entrepreneurs save time with a turnkey social media management tool.

Hootsuite helps entrepreneurs save time with a turnkey social media management tool.

Live Plan - is a web-based, comprehensive, dynamic business plan and pitch deck for yourself, investors or business plan competitions.

Live Plan - is a web-based, comprehensive, dynamic business plan and pitch deck for yourself, investors or business plan competitions.


SquareSpace provides you an extremely user-friendly and affordable DIY website development tool. We love it so much we used it to build this website!

SquareSpace provides you an extremely user-friendly and affordable DIY website development tool. We love it so much we used it to build this website!

Insightly give you a rapidly deployable customer relationship management system. Entrepreneur friendly pricing too...free

Insightly give you a rapidly deployable customer relationship management system. Entrepreneur friendly pricing too...free

Quickbooks is the go to resource for many entrepreneurs. Get the web-based version (QuickBooks Online) so you, your co-founder and your accountant can access anytime, anywhere

Quickbooks is the go to resource for many entrepreneurs. Get the web-based version (QuickBooks Online) so you, your co-founder and your accountant can access anytime, anywhere


United States Patent and Trademark Office - Protect your brand through a copyright, patent and more.

United States Patent and Trademark Office - Protect your brand through a copyright, patent and more.

The Wisconsin Dept. of Financial Institutions provides you the ability to register your business with the State of Wisconsin.

The Wisconsin Dept. of Financial Institutions provides you the ability to register your business with the State of Wisconsin.

Ted provides you thought-providing videos to help develop your startup strategies.

Ted provides you thought-providing videos to help develop your startup strategies.


*What is the HubSpot for Startups program?

• EDUCATION RESOURCES AND TAILORED TRAINING | Content, masterclasses, and 24/7 support to get your startup growing. From board deck templates to quick tips on customer acquisition, this content is made just for you. Plus, you’ll have access to world-class support from HubSpot experts and a startup-friendly onboarding experience.

• PROFESSIONAL SOFTWARE, STARTUP PRICING | Access to HubSpot Growth Platform, a full suite of software for marketing, sales, and customer service, with a completely free CRM at its core at a startup-friendly price, to help you grow and scale better. The software grows as you do, so you have access to in-person product training, too. All of this is up to 90% off. [Learn more about the software here.]

• INTEGRATED PLATFORM FOR STARTUPS | Access to over 200 software integrations, many at startup friendly pricing, as well as the opportunity to build an integration on the HubSpot platform.

Who is eligible?

Any startup that is a current participant or alumni of the UW-Whitewater Launch Pad Program and meets certain funding criteria is eligible for this exclusive program! See below for more details:

If you are...

• A startup with under $2 million in funding | You are eligible for up to 90% off HubSpot software in your first year, 50% off in your second, and 25% off ongoing.

• A startup who has raised over $2 million in named funding up to and including Series A | You are eligible for up to 50% off in your first year, and 25% off ongoing.

*The HSFS startup-friendly pricing is only applicable to net-new HubSpot Hubs or upgrades of existing Starter subscriptions to Basic, Professional, or Enterprise products; customers may not apply the startup program pricing to existing Basic, Professional, or Enterprise Hubs.

Apply for Hubspot for Startups here: https://www.hubspot.com/startups

Contact HubSpot for Startups with questions here: hsfs-bdm@hubspot.com .